For their new product launch, this manufacturer of scientific instruments and components needed their clients to accept both the product and the technology behind the product. Because their new instrument utilized something known as a Wavelength Analytical View, RnB Design took the acronym, “WAV” and employed it in the presentation. Both the acronym and the images of waves are seen throughout, from the product’s logo to the use of video and voice-overs. 3-D animation was also applied to add interest to the navigation.

Identify. Instruct. Intrigue.