Re-Branding
BASF | Chemetall
Upon the acquisition of Chemetall by BASF, RnB Design was the Agency vendor selected to lead and execute the entire rebrand of Chemetall North America, and significant participation of the global rebrand. This was due to RnB Design being the only Agency vendor that was already selected and in place, vetted and accredited, by both BASF North America and Chemetall North America upon the acquisition.
This two-year project created the entity known as BASF | Chemetall, the Surface Treatment global business unit of the Coatings division of BASF, operating under the Chemetall brand, a leading supplier of applied surface treatments and services for metal, plastic, and glass substrates in a vast range of industries and end markets.
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RnB reported directly to the Global VP of Marketing, completed total rebrand of the mission statement, goals and objectives, Corporate Brand Guidelines, all digital and social marketing channels, logos, secondary branding, icons, illustrations, advertisements, DCX campaigns, CX, UX, booklets, booths, tradeshow graphics, digital brochures, business unit strategies, line cards, pocket folders, brochures, videos, power points, building signage, and websites. RnB maintained continuity of work operations by documenting and communicating needed actions to management; discovering irregularities; determining continuing needs.
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