Technical Articles

How we develop a technical article for manufacturing or industry.
We interview the closest customer facing technical individual: Sales, Engineering, Technical Support.
  1. Who is the customer and what do they do?
  2. Are they an existing relationship or a new one?
  3. What technology, product, or process did they buy?
  4. How did it improve their output?
  5. What was their goal? (i.e., energy savings, more sustainable technology, higher quality consumables?)
  6. How did the project begin?
  7. What specifically was the problem that started it?
  8. What was done first? (audit, laboratory testing?)
  9. Who suggested the solution, you, or the customer? Or did the customer come in with a specific request?
  10. When did the solution get implemented?
  11. How did the changeover proceed?
  12. Since then, what does the customer say?
  13. If possible, provide specifics on process improvement (30% less energy, 24% less rejects, etc.)
  14. What does the future hold? (more opportunities to serve the customer?)​
From the outline, questions for the customer can be formulated for a formal interview if desired.
Examples