Tradeshow with an Overarching Message
We developed a series of Advertisements to provide the base messaging for the presence of BASF at the American Coatings Show. Innovation, Sustainability, Formulation Expertise and Brand Integrity comprised the theme of the campaign. All creative, design, copywriting, layout, and production were provided by RnB, using a mix of stock photography and original illustration.
We have a theory about creative here. First we think of everything that immediately comes to mind when we begin to develop the idea. Next we throw out all of those ideas, and then we dig deep. The key is to present truly original creative that is simple and powerful, followed by clean execution of production.